AstraZeneca operates across research, clinical trials, local marketing and pharmaceutical distribution in Türkiye and works with healthcare professionals and hospitals on multiple therapy areas.
Based in: Munich, Germany.
Manufacturing in Türkiye: BMW has some assembly/production partnerships in Türkiye, but many models imported.
Notes: Premium segment brand; smaller volumes compared with mass-market brands.
Based in: Shenzhen, China.
Manufacturing in Türkiye: A factory is planned in Türkiye (as part of European supply chain) but as of now primarily imports.
Notes: Chinese EV brand entering Turkish market aggressively.
Based in: Paris, France (Stellantis group).
Manufacturing in Türkiye: No major dedicated large plant publicly indicated; mostly imported models.
Notes: Moderate volume in Türkiye; part of Stellantis group with overlapping brands.
Based in: Mioveni, Romania (Renault group).
Manufacturing in Türkiye: No large-scale factory in Türkiye; many models imported.
Notes: Value-brand proposition, budget-friendly alternative in Europe and gaining some ground in Türkiye.
Based in: Turin, Italy.
Manufacturing in Türkiye: Yes — through TOFAŞ / joint ventures in Bursa.
Notes: Strong in smaller cars/affordable segment.
Based in: Dearborn, Michigan, USA (Ford Motor Company).
Manufacturing in Türkiye: Yes — Ford Otosan in Kocaeli/Şanlıurfa produces vehicles (especially commercial).
Notes: Though not previously in my original top-20 list, Ford often appears in Türkiye’s market preference lists and so merits inclusion.
Based in: Minato, Tokyo, Japan.
Manufacturing in Türkiye: Historically had production in Türkiye; currently many models imported.
Notes: Mid-volume brand in Türkiye; faces competition from Koreans/Chinese.
Based in: Seoul, South Korea.
Manufacturing in Türkiye: Yes — Hyundai Assan Otomotiv in İzmit, Kocaeli.
Notes: Good value proposition and growing in Türkiye.
Based in: Seoul, South Korea (Hyundai-Kia Group).
Manufacturing in Türkiye: Not majorly (publicly listed) — many models imported.
Notes: Increasing presence in Türkiye.
Marks & Spencer operates retail and online channels in Türkiye, offering clothing, homeware and food items to Turkish customers through a local e-commerce presence and distribution partnerships
Based in: Hiroshima, Japan.
Manufacturing in Türkiye: No major dedicated plant publicly listed; models imported.
Notes: Smaller market share in Türkiye compared to top brands.
Based in: Stuttgart, Germany.
Manufacturing in Türkiye: Yes — via Mercedes-Benz Türk A.Ş. (especially commercial vehicles) in Aksaray; passenger car production more limited locally.
Notes: Prestigious brand, strong in business and luxury segments.
Based in: Rüsselsheim, Germany (part of Stellantis).
Manufacturing in Türkiye: Historically yes; current major production may be elsewhere and models may be imported.
Notes: Popular European brand in Türkiye.
Based in: Paris, France.
Manufacturing in Türkiye: No major fully-dedicated plant publicly indicated; many models imported.
Notes: Growing in popularity in Türkiye.
