Altus is Arçelik’s value-segment appliance brand, offering a wide range of affordable household products including refrigerators, cookers, washing machines and small appliances.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — produced in Arçelik plants in Türkiye
Arçelik is Turkey’s largest home-appliance manufacturer and part of Koç Holding. It owns major global brands such as Beko, Grundig and Altus, and produces a full range of white goods, electronics and small appliances. Arçelik is also one of Türkiye’s largest exporters and operates numerous factories domestically.
Based in: Istanbul, TürkiyeManufacturing/assembly: Multiple factories across Türkiye (Refrigerators, Washing Machines, Cookers, Electronics, etc.)
Arnica is a well-known Turkish small appliance brand, producing vacuum cleaners, food processors, coffee machines, kitchen tools, and home comfort devices.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — production by Senur A.Ş. in Türkiye
Arzum is one of Türkiye’s best-known small appliance brands. It manufactures blenders, grills, Turkish coffee machines, personal care devices and kitchen appliances. It has strong export activity as well.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — Turkish manufacturing + some outsourced
Beko is Arçelik’s leading global brand and one of Europe’s top home-appliance names. It offers refrigerators, washing machines, ovens, dishwashers and small home appliances. Though it is a brand rather than a standalone company, Beko-branded products are largely produced in Arçelik’s Turkish factories.
Based in: Istanbul, Türkiye (within Arçelik Group)Manufacturing/assembly: Yes — produced in Arçelik’s Turkish facilities
BSH is the Turkish division of the global German appliance group. It manufactures refrigerators, washing machines, ovens and dishwashers in Turkey. Brands in Türkiye include Bosch, Siemens and Profilo.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — BSH operates major production plants in Türkiye
Delonghi focuses on coffee machines, kitchen appliances, heaters, and comfort home appliances. Strong retail footprint in Türkiye, though manufacturing is abroad.
Based in: Italy (Turkey office in Istanbul)Manufacturing/assembly: No — imported products
Fakir produces vacuum cleaners, irons, heaters, fans and kitchen small appliances. The brand has a long presence in Türkiye and strong local production capability.
Based in: Türkiye (local company partnership)Manufacturing/assembly: Yes — Turkish manufacturing in various categories
Grundig is an Arçelik-owned consumer electronics and home-appliance brand. It produces TVs, audio systems, kitchen appliances and major white goods. Production is integrated into Arçelik’s Turkish manufacturing operations.
Based in: Istanbul, Türkiye (Arçelik Group)Manufacturing/assembly: Yes — Arçelik factories in Türkiye
Hoover and Candy appliances are widely sold in Türkiye, including washers, dryers, dishwashers, and small appliances.Note: Manufacturing for Hoover / Candy is not primarily based in Türkiye, but the brand has a strong operational presence.
Based in: Italy / Global Haier group (Turkey operations in Istanbul)Manufacturing/assembly: Generally No — imported; some local distribution/assembly
King is a Turkish small-appliance brand offering kettles, mixers, fryers and personal home appliances.
Based in: TürkiyeManufacturing/assembly: Yes — partial Turkish manufacturing; some imported components
Kumtel manufactures ovens, cookers, heaters and small kitchen appliances. It is one of the strongest mid-tier Turkish manufacturers with significant export volume.
Based in: Kayseri, TürkiyeManufacturing/assembly: Yes — production facilities in Kayseri
Philips is a major seller of personal care appliances, kitchen appliances, and home products in Türkiye.
Based in: Netherlands (Turkey HQ in Istanbul)Manufacturing/assembly: No — imported; Turkish sales and support operations
Regal is a domestic brand under Vestel offering TVs, major appliances and small home appliances. Production is tied to Vestel’s large manufacturing ecosystem.
Based in: TürkiyeManufacturing/assembly: Yes — produced within Vestel’s Turkish factories
SEG is another mass-market consumer electronics and appliance brand managed under the broader Vestel umbrella. Widely sold in Türkiye through major retail chains.
Based in: TürkiyeManufacturing/assembly: Yes — manufactured in Vestel facilities
