Altus is Arçelik’s value-segment appliance brand, offering a wide range of affordable household products including refrigerators, cookers, washing machines and small appliances.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — produced in Arçelik plants in Türkiye
Arçelik is Turkey’s largest home-appliance manufacturer and part of Koç Holding. It owns major global brands such as Beko, Grundig and Altus, and produces a full range of white goods, electronics and small appliances. Arçelik is also one of Türkiye’s largest exporters and operates numerous factories domestically.
Based in: Istanbul, TürkiyeManufacturing/assembly: Multiple factories across Türkiye (Refrigerators, Washing Machines, Cookers, Electronics, etc.)
Arzum is one of Türkiye’s best-known small appliance brands. It manufactures blenders, grills, Turkish coffee machines, personal care devices and kitchen appliances. It has strong export activity as well.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — Turkish manufacturing + some outsourced
Beko is Arçelik’s leading global brand and one of Europe’s top home-appliance names. It offers refrigerators, washing machines, ovens, dishwashers and small home appliances. Though it is a brand rather than a standalone company, Beko-branded products are largely produced in Arçelik’s Turkish factories.
Based in: Istanbul, Türkiye (within Arçelik Group)Manufacturing/assembly: Yes — produced in Arçelik’s Turkish facilities
BSH is the Turkish division of the global German appliance group. It manufactures refrigerators, washing machines, ovens and dishwashers in Turkey. Brands in Türkiye include Bosch, Siemens and Profilo.
Based in: Istanbul, TürkiyeManufacturing/assembly: Yes — BSH operates major production plants in Türkiye
Fakir produces vacuum cleaners, irons, heaters, fans and kitchen small appliances. The brand has a long presence in Türkiye and strong local production capability.
Based in: Türkiye (local company partnership)Manufacturing/assembly: Yes — Turkish manufacturing in various categories
Grundig is an Arçelik-owned consumer electronics and home-appliance brand. It produces TVs, audio systems, kitchen appliances and major white goods. Production is integrated into Arçelik’s Turkish manufacturing operations.
Based in: Istanbul, Türkiye (Arçelik Group)Manufacturing/assembly: Yes — Arçelik factories in Türkiye
Kumtel manufactures ovens, cookers, heaters and small kitchen appliances. It is one of the strongest mid-tier Turkish manufacturers with significant export volume.
Based in: Kayseri, TürkiyeManufacturing/assembly: Yes — production facilities in Kayseri
Regal is a domestic brand under Vestel offering TVs, major appliances and small home appliances. Production is tied to Vestel’s large manufacturing ecosystem.
Based in: TürkiyeManufacturing/assembly: Yes — produced within Vestel’s Turkish factories
SEG is another mass-market consumer electronics and appliance brand managed under the broader Vestel umbrella. Widely sold in Türkiye through major retail chains.
Based in: TürkiyeManufacturing/assembly: Yes — manufactured in Vestel facilities
Vestel, part of Zorlu Holding, is a major Turkish manufacturer of consumer electronics and household appliances. Vestel produces televisions, white goods and a wide range of small kitchen and home appliances; it is also a large OEM/ODM supplier for other international brands. The company has one of the country’s largest industrial complexes and a substantial export footprint.Based in: Manisa / İstanbul, TürkiyeManufacturing/assembly: Large manufacturing complex in Manisa (VestelCity) and other facilities in Türkiye.
Xiaomi sells a wide range of appliances in the Turkish market, especially robot vacuums and small smart-home appliances.Note: Xiaomi does not operate large-scale appliance manufacturing in Türkiye — product presence is mainly through distribution and local assembly partnerships.
Based in: Beijing (Turkey office in Istanbul)Manufacturing/assembly: Mostly No — distribution + limited local assembly partnerships
