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Large Turkish ceramics group offering decorative items, tiles and designed ceramic pieces.
VitrA is the flagship ceramics and bathroom brand of Eczacıbaşı Yapı Ürünleri. While VitrA is widely known for bathroom sanitaryware and fittings, it also produces ceramic and porcelain tiles for floors and walls and is one of the country’s best-known building-products brands with extensive domestic and international distribution. VitrA/Eczacıbaşı combine strong brand recognition with broad product ranges and after-sales networks.
While VitrA is globally well-known for sanitaryware (toilets, basins), it also offers bathroom fittings and furniture. As part of Eczacıbaşı Building Products, VitrA strives for design, sustainability, and a full bathroom ecosystem. Their reach and brand strength make them a major Turkish and international player in bathroom solutions.
